It was the perfect combination that come together to create the Red Bull F1 Snow Run.
The ties betweem the Austrian based drinks company Red bull, The most famous mountain in world skiing kitzbuhel and Austrias own 535 year old snow chain manufacturer Pewag joined forces to bring the following idea to life.
A Formula 1 car on a skiing slope is something of a rarity: However, at the spectacular Red Bull Showrun in Kitzbühel last week, 3,500 spectators witnessed precisely that – an RB7, the World Cham-pion’s car from 2011, hurtling down the snow-covered mountain, equipped with snow chains from Austrian premium chain manufacturer pewag.
In pewags hundreds of years of manufacturing, they would not have been expecting this question? Would you have some snow chains to suit a Red Bull RB7 F1 car with 1000 HP? We need to guarantee safety of the driver and spectators and have it on the mountain for 7AM the following morning?...